The ALLM acts as a common voice and facilitator between its members and other stakeholders to resolve issues and develop and grow the industry towards agreed aims for mutual and shared benefits.

The ALLM has been formed in response to Victoria’s Alcohol Action Plan 2008-2013 (VAAP) and seeks to be one of the key stakeholders who are consulted in the implementation of strategies that affect the industry.

Mission Statement

We aim to be the voice of independent licensees who seek to embrace, preserve and develop Melbourne’s vibrant and unique bar culture and reputation with integrity, artistry, professionalism
and best practice.

Tools

1. To establish and maintain a vibrant association that provides a valuable business network and promotes high standards of professionalism.
2. To become the recognized voice of bars and nightclubs which are integral to the social fabric and culture of Melbourne.
3. To be leaders in developing strategies to alleviate community concerns related to the negative impact of alcohol and Licensed Premises.
4. To ensure that the governance of licensing matters and the measures put in place appropriately balance the needs of all stakeholders.
5. To promote the roles and contributions of member licensees to
   the wider community.
6. To make sure the needs of our members are understood and considered during the development and implementation of government initiatives and strategies.
7. To encourage best practice for and offer education and peer support to new licensees.
8. To foster ties and align the ALLM with like-minded organisations.

The 2am Lock out

2am lock out sacrifices the freedom of the individual in this great city for a quick political fix.